Our Impact in 2023

We improve health and well-being by providing dignified access to quality affordable produce.

 

21,000

kg of fresh produce, or 230,000 serves of fruit and veg provided at our markets

7,100

customers served affordable, culturally relevant and high-quality produce at 141 markets

98%

of customers feel more connected to community

 

Customer profile

We run markets in communities experiencing food insecurity, improving access for those who need it most.

  • 200+ customers every week

  • 43 different languages spoken

  • 80% are unemployed or on a low income

 

Affordability

Price is the main reason people don’t eat more fruit and vegetables.

  • Fruit and vegetables from other fresh food outlets are 56% more expensive than at our markets

  • 72% of our customers have increased their fruit and vegetable consumption since shopping with us

  • Grocer Gift Cards account for 11% of all transactions at our markets, enabling subsidised and free access for those who can’t afford to purchase fresh food

 

Community Connections

Markets are a place to meet and make friends, get involved in community groups, share cooking tips and encourage children to snack on healthy foods.

  • 98% of customers feel more connected to the community as a result of shopping at the market

 

Access

Market locations enable people with mobility constraints to access affordable produce.

  • 81% attend the market weekly

  • 73% live within 1km of the market and 58% walk to the market

 

Quality & Choice

Our range of produce allows people to increase their fruit and vegetable consumption and cook culturally appropriate meals.

  • 140 different varieties of fruit and vegetables

  • 91% of customers describe the quality as excellent

 

Summary

The Community Grocer is having a significant impact on the social, economic and physical well-being of our customers. They feel more connected to community, are eating healthier meals and enjoy spending time at the market.